1. Inform business decision making
The models built by Alex and Stephen helped senior stakeholders to make informed decisions and from this the marketing department used the model outputs to target and retain customers.
2. Optimised model performance
Stephen and Alex were delighted to learn that their model performed extremely well in comparison to previous models, leading to the client approving its industrialisation.
3. Increased automation
With the model now automated, stakeholders can now see the model results on a regular basis.
4. Process adoption
The data showed clear and positive trends, demonstrating an enthusiastic adoption of the new systems and processes by colleagues.